I can’t think of a crazier way to start off the year… The team and I have been on a slew of calls over the last week or so, plotting and planning on how…
There’s this rumor floating around that LeBron spends more than $2 million every year on his body. I can’t confirm whether that’s true or not, but it…
I’m sure you’ve all seen this photo on Instagram… There’s a dog race happening, and in the background, you see a cheetah...clearly uninterested in the…
I want you to think of the person you look up to the most. What sticks out to you about them? When you think of them, what’s the first thing that comes…
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In The Lab's Creator Classic Is The All-Star Weekend for Basketball Content Creators
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Here at ITL, we’ve been working on a LOT of things lately. We’re putting together the Creator Classic, we’re working on new launches, new content…
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The drastic rise in popularity of “entrepreneurship” in just the last few years has been insane to watch. Being an entrepreneur wasn’t always a badge of…
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I know you have seen the clip a million times already… The game is tied at 100, & LeBron catches the ball on the right-wing - less than 2 seconds on the…
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These last few weeks have been probably the busiest of the year so far, and it’s crazy to pause now and realize that we’re now almost halfway through…
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Picture these things. A video of LeBron James soaring through the air for a dunk. A sneaker that you can’t wear. 10,000 uniquely generated characters…
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Before we go any further, this is NOT just about money...but this is the free game you need to hear today if you’re serious about achieving any type of…
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Taking a quick look into what our plans for In The Lab are and what exactly our new creator core is.
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