Imagine if Kobe never realized this...

There’s this rumor floating around that LeBron spends more than $2 million every year on his body.

I can’t confirm whether that’s true or not, but it wouldn’t totally surprise me if that was really the case. 

There’s this misconception about achieving big goals or becoming the best at what you do…

A lot of people think that mastery and success come for free, but the reality is that this couldn’t be further from the truth. 

The reality has always been that if you want to get past the amateur level in your field or sport, you’re going to need to invest financially into your craft. 

Here’s the thing that you have to understand…

Let’s say you’re a hooper.

When you’re a kid, the only thing that you invest is time...which is the requirement to get your foot in the door. As you get older and take it more seriously you invest more time. 

What you’ll soon find is that the competition is more intense the higher you go, meaning that you have to find a new way to differentiate yourself from the pack. 

Everyone has the same 24 hours, so the question becomes:

How can you make your 24 hours more effective than your competitors?

Part of the answer is simply just by being more efficient, but often that means you’ll have to invest your money in some way, shape, or form. 

That means buying equipment to train with, hiring a trainer, or investing in a program in order to keep progressing past your competitors who aren’t doing the same thing. 

We just watched a whole group of guys get drafted into the NBA not too long ago, they already knew what time it was long before an NBA team even knew who they were...that’s because this is a new concept. 

So here’s the point…

Whether you’re an athlete, an entrepreneur, or you’re a professional who already has a job...at some point, you have to be willing to invest more than your competition if you want to level up. 

You want that starting spot?

You want to launch that business or a new product?

You want your boss to finally stop playing and give you that raise?

Invest your time and money into becoming more effective at what you do. 

It’s that simple.