It’s been a wild ride that’s for sure.
Every year we find new ways to grow In The Lab. New content, clothing, collaborations, business opportunities, and more.
This is a journey of constant learning and growth. As of today, we are officially adding a new chapter to our book.
Let me give a quick back story on how the shoes first came about.
There’s a guy named Winter over in China and he’s one of the dopest people I’ve had the opportunity to meet. Winter has worked with many of the top brands in China and now with some of his other friends have created a new brand called “Equalizer”.
Before I even had a chance to meet Devin, he had gone with Adidas to do a basketball tour in China. This is where he met Winter and they started to become friends. Dev would go to China often after that, always connecting with Winter when he was out there.
Winter would always say this to Dev:
“One day I’m going to make you your own shoe”.
Fast forward to 2018, Equalizer was established and our first shoe was born. Winter would share the sketches with us, details and so much more. It was such a surreal experience to think that would we have our own shoe that people can buy and play in. The excitement was hard to keep under wraps.
I’m not going to get into the technical side of things, but making shoes isn’t something you can just wake up and do. It’s not like making hoodies and tees. This is a complicated, time-intensive, and costly endeavor. We are forever grateful to all our friends at Equalizer for making this a reality. They are true game changers and I’m excited to see how they continue to grow in China.
From our first shoe to the new one, a lot has changed. We have improved factories, better materials, new designs, a better understanding of the footwear market and so much more.
It will sound bias, but we have some of the best looking basketball shoes in the world.
Today we release our first batch officially, and we are hoping to bring out even more later in the year as the supply chain settles globally. To check them out and the other colors just hit this link: https://inthelab.tv/collections/all/products/in-the-lab-x-equalizer-sphere-shoe
It’s really exciting times for us as we continue to build In The Lab and pave our own path. We are pushing forward to make big waves in 2021.
Thank you all for the continued support, I want this to be a big year for all of us.